Bold New SocialFirst Series SIDES Breaks Boundaries with New Voices and New

first_img Login/Register With: Facebook Advertisement TORONTO – Do vending machines for the morning after pill promote risky sex? Do emojis make texting better, or worse? #Activism vs #Slacktivism? Bell Media Studios, in partnership with DAIS, ventures into uncharted territory tackling questions important to youth, with the brand-new, social media-first series SIDES*.The first series of its kind from a Canadian broadcaster, each episode streams live around the world on Twitter @Sides on Wednesdays at 8 p.m. ET/5 p.m. PT, featuring a rotating panel of six teen hosts exploring and debating topics important to them and the series’ social media audience.From political upheaval and leading news stories, to entertainment scandals and life advice, their dynamic and candid conversations allow viewers to listen, learn, and react using the hashtag #MySide. Fans worldwide can continue to engage with SIDES*, and watch clips and additional content 24/7 on Twitter, Instagram, Snapchat, YouTube, and Facebook. SIDES* has found early success with its first-ever live stream on October 11 reaching more than 45,000 viewers, with live viewership up by a massive 400% during last night’s episode. The new series has also garnered more than half a million impressions on additional clips and videos posted across all social media platforms throughout the week.Following the live broadcast, a one-hour episode of SIDES* joins Much’s revamped lineup of topical, millennial-focused programming on Saturdays at 9 p.m. ET/6 p.m. PT. TV episodes highlight the debates from that week’s social broadcast, while also incorporating what viewers had to say through tweets, comments, and videos posted using the #MySide hashtag. Each episode also includes host rants and other videos from the cast and guests on additional topics that are important to them.Meet the Cast!“An integral part of our approach with SIDES* is its social-first format, which allows us to engage with our viewers in an immediate way about the topics that matter most to them,” said Nanci MacLean, Vice-President and Head, Bell Media Studios. “With content being posted every day on the @SIDES social media channels, and the Much broadcast incorporating the conversations happening around each episode, the series is a living thing that our viewers can interact with and help shape from week to week.”“Young people across Canada are increasingly coming to platforms like Twitter for not just the conversation and commentary but also the range of live-streaming video content available,” says Michael Palombo, Head of Entertainment Partnerships, Twitter Canada. “A program like SIDES* is tailor-made for Twitter and we have no doubt the program will quickly find an audience amongst the millions of Canadians who use Twitter every day.”In Wednesday night’s episode, Much Studios creator Michael Rizzi joined the hosts to add his side to the conversation. Guests including Much and E! host Tyrone Edwards and TSN’s Cabral “Cabbie” Richards are set to make appearances in upcoming episodes. Past guests also include Instagram artist and author Maria Qamar. Ranging from light to heavy subjects, the hosts break down news stories, voice their opinions, discuss viewer feedback from social media, and share positive stories through a variety of segments including:Weekly Breakdowns: SIDES* brings viewers up to speed on some of the biggest stories of the week and the context around them.Okay/No Way: Each host chooses one story they were encouraged by and one they were discouraged by that week.Got Beef: A host explains who or what they’ve got beef with that week.The Upside: The positive stories of the week that caught the hosts’ attention.Onside/Offside: Using thumbs up and thumbs down props, hosts declare whether they think a common thing people do is acceptable or unacceptable.Adulting: Well-known adult guests answer questions about growing up and share insight into what they’ve learned.SIDES* is a Bell Media Studios production in partnership with DAIS. The series is executive produced by Michelle Crespi. Kate McKenna is Supervising Producer. Beth Maher is Executive Producer, Digital, Bell Media Studios. Nanci MacLean is Vice-President and Head, Bell Media Studios. Mike Cosentino is President, Content and Programming. Randy Lennox is President, Bell Media. LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Advertisement Twitterlast_img

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