Independent Cheshire baker Frank Roberts & Sons hopes new bread packaging will help raise its profile in more parts of the country.The new design – across its 21-strong loaf range – reflects the company’s heritage and aims to build on its brand identity using a new strapline, ‘Baked with a pride you can taste’. It also wants to strengthen the brand beyond its current operating areas of Cheshire, Staffordshire, The Midlands and North Wales, as well as some parts of Lancashire and Yorkshire.Roberts Bakery’s iconic large windows in Northwich allow passers-by to watch the bread going round in the towers as it cools; the new packaging design incorporates both an image of the cooling tower windows and a clear window area in the pack.Marketing manager Carolyn Chadwick said: “This is an extremely exciting time for the company and we are delighted to unveil our new packaging, which demonstrates our commitment to drive the business and our brand forward, while still respecting the values on which Roberts Bakery has been built.”The company acquired the central bakery of Chester craft chain P & A Davies last October after the business went into administration. >>Roberts snaps up central bakery of P & A Davies
Topics : Democratic US Representative Sheila Jackson Lee, who represents portions of Houston where Floyd was raised, told the crowd that she would introduce police reform legislation in Congress on Thursday in honor of Floyd.Mayor Sylvester Turner, who is black, said he understood marchers’ pain and told them they were making an impact.”People that are in elected office and positions of power – we are listening,” Turner said. “It’s important for us to not just listen, but to do. I want you to know your marching, your protesting has not gone in vain. George did not die in vain.”Houston has so far largely escaped the violent protests, with some attributing that directly to the legacy of Floyd himself.”The people who knew George the best help set the tone for Houston. They knew what he was about. He truly was a gentle giant, a sweet guy,” said David Hill, a Houston community activist and pastor at Restoration Community Church, who knows the Floyd family. George Floyd’s hometown of Houston held a memorial march for him on Tuesday, where attendees recounted a “gentle giant” whose legacy had helped the city largely avoid the violent protests seen elsewhere in the United States.The mayor’s office said 60,000 people gathered downtown to honor Floyd, who died after a white police officer pinned his neck under a knee for nearly nine minutes in Minneapolis on May 25.. Floyd’s death has ignited protests across the country.Floyd lived most of his 46 years in Houston’s historically black Third Ward neighborhood, located about a mile south of the park where the march began. He moved to Minneapolis in recent years for work. The memorial march was organized by well-known Houston rappers Trae Tha Truth, who was a longtime friend of Floyd’s – and Bun B, who worked directly with Floyd’s family for the event. Houston’s mayor and police chief attended.”We’re gonna represent him right,” Trae Tha Truth, whose given name is Frazier Thompson III, told the crowd of several hundred people gathered for the march. “We are gonna tear the system from the inside out.”He added: “George Floyd is looking down at us now and he’s smiling.”After a prayer, the marchers exited the park and began to walk toward City Hall.